As marcas próprias e as estratégias de marketing verde no varejo: um estudo comparativo - Pão de Açúcar e Walmart

As marcas próprias e as estratégias de marketing verde no varejo: um estudo comparativo - Pão de Açúcar e Walmart

Made available in DSpace on 2016-04-25T16:45:28Z (GMT). No. of bitstreams: 1 Eduardo Pereira de Souza Nogueira.pdf: 1385609 bytes, checksum: 15cf97df7b95578fbf8090febfeb2039 (MD5) Previous issue date: 2010-06-09 === Currently, there has been a growing discussion of the environmental impact on cons...

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Bibliographic Details
Main Author: Nogueira, Eduardo Pereira de Souza
Other Authors: Rodriguez, Maria Clotilde Perez
Format: Others
Language:Portuguese
Published: Pontifícia Universidade Católica de São Paulo 2016
Subjects:
Marketing verde
Marcas próprias
Segmento de varejo
Diferencial competitivo
Green marketing
Private label brands
Retail segment
Competitive advantage
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Online Access:https://tede2.pucsp.br/handle/handle/1397

Internet

https://tede2.pucsp.br/handle/handle/1397

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