Gestão do valor de marca nas ações de ponto-de-venda

Gestão do valor de marca nas ações de ponto-de-venda

Made available in DSpace on 2016-04-25T16:45:00Z (GMT). No. of bitstreams: 1 Lucy de Lira Souza.pdf: 860126 bytes, checksum: 408fa55276e3ce2e9aa9f4e030033de9 (MD5) Previous issue date: 2007-10-23 === The purpose of this study was to study the role and the importance of the point of sale (POS) in t...

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Bibliographic Details
Main Author: Souza, Lucy de Lira
Other Authors: Serralvo, Francisco Antonio
Format: Others
Language:Portuguese
Published: Pontifícia Universidade Católica de São Paulo 2016
Subjects:
Valor de marca
Marcas
Ponto-de-venda
Supermercados
Trade marketing
Marca registrada
Nomes comerciais
Brand equity
Brands
Point of sale
Supermarkets
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Online Access:https://tede2.pucsp.br/handle/handle/1245

Internet

https://tede2.pucsp.br/handle/handle/1245

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