Rituais de consumo e o fetiche da marca: uma manifestação privilegiada de vínculo emocional
Made available in DSpace on 2016-04-25T16:44:23Z (GMT). No. of bitstreams: 1 Stela Maris Milanez.pdf: 3406700 bytes, checksum: a814c62e48c7c67b6ceb11d9ec18b3ae (MD5) Previous issue date: 2011-10-11 === This dissertation aimed to increase awareness of the cultural meaning of consumer goods, centeri...
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| Language: | Portuguese |
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Pontifícia Universidade Católica de São Paulo
2016
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| Online Access: | https://tede2.pucsp.br/handle/handle/1003 |