Internacionalização de produtos culturais brasileiros : um estudo com consumidores portugueses

Made available in DSpace on 2019-03-29T23:58:26Z (GMT). No. of bitstreams: 0 Previous issue date: 2016-05-06 === Internationalization can be related to the understanding of the culture of nature countries and may be influenced by consumer buying intent the affinity for the country and the soft pow...

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Bibliographic Details
Main Author: Rabêlo Neto, Alexandre
Other Authors: Sousa Filho, Jose Milton de
Language:Portuguese
Published: Universidade de Fortaleza 2016
Subjects:
Online Access:https://uol.unifor.br/oul/ObraBdtdSiteTrazer.do?method=trazer&ns=true&obraCodigo=98253
http://dspace.unifor.br/handle/tede/98253