Dimensões que influenciam as compras por impulso de vestuário baseado no top of mind espontâneo

Made available in DSpace on 2019-03-30T00:22:13Z (GMT). No. of bitstreams: 0 Previous issue date: 2017-11-27 === As a result of the changes in consumers' buying behavior, the constant search for the driving and decisive aspects in the consumer buying process, as well as brand recall in the mi...

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Bibliographic Details
Main Author: Ferreira Júnior, José Edson
Other Authors: Castelo, Jose Sarto Freire
Language:Portuguese
Published: Universidade de Fortaleza 2017
Subjects:
Online Access:https://uol.unifor.br/oul/ObraBdtdSiteTrazer.do?method=trazer&ns=true&obraCodigo=104543
http://dspace.unifor.br/handle/tede/104543