Brand equity dos hospitais privados na percepção dos clientes-pacientes
Made available in DSpace on 2019-03-30T00:33:23Z (GMT). No. of bitstreams: 0 Previous issue date: 2017-05-22 === The study of Brand Equity (BE) is an increasingly relevant reality in today's organizations, and BE research based on consumer experience has taken place across the globe (the Unit...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | Portuguese |
| Published: |
Universidade de Fortaleza
2017
|
| Subjects: | |
| Online Access: | https://uol.unifor.br/oul/ObraBdtdSiteTrazer.do?method=trazer&ns=true&obraCodigo=104075 http://dspace.unifor.br/handle/tede/104075 |