Argumentação retórica: ferramenta importante para o marketing
=== This thesis presents a reflection on the Theory of Argumentation developed by Chaim Perelman and Olbrechts-Tyteca. With this in view, this work was developed in two stages: study of the production conditions and the meanings that engender the marketing discourse, and identification of the persu...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Minas Gerais
2009
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| Online Access: | http://hdl.handle.net/1843/LETR-8SUNCJ |