Mil e uma utilidades: a contribuição da literatura brasileira para a crítica da publicidade

=== The overall objective of this research is to analyze the criticism of advertising as presented in the literature written by Machado de Assis, Carlos Drummond de Andrade and Sebastião Nunes. Specifically, this study intends to disclose - through interpretation of their literary language - the me...

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Bibliographic Details
Main Author: Marcos Fabricio Lopes da Silva
Other Authors: Vera Lucia de Carvalho Casa Nova
Format: Others
Language:Portuguese
Published: Universidade Federal de Minas Gerais 2013
Online Access:http://hdl.handle.net/1843/ECAP-956MA9