Economia comportamental e vulnerabilidade cognitiva: fundamentos científicos para a proteção do consumidor no Brasil
=== Based on many research works carried out in the field of Behavioral Economics, this work tried to demonstrate consumers behavior patterns in the market, basically marked by the presence of systematic cognitive mistakes, aiming at exposing a non circumstantial vulnerability capable of providing...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Minas Gerais
2012
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| Online Access: | http://hdl.handle.net/1843/BUOS-8XTMNM |