A reconfiguração da campanha eleitoral na era da tecnicidade: a propaganda televisiva no Brasil e no México em 2006

=== The following work focuses on the study of communication strategies that give unity and identity to television advertisements aimed at the presidential election by the three parties (or coalitions) that performed better in the polls in 2006, in Brazil and Mexico. The analysis are carried out ha...

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Bibliographic Details
Main Author: Daniela Paiva de Almeida Pacheco
Other Authors: Carlos Ranulfo Felix de Melo
Format: Others
Language:Portuguese
Published: Universidade Federal de Minas Gerais 2010
Online Access:http://hdl.handle.net/1843/BUOS-8LXJXA