O balanced scorecard e a gestão estratégica: estudo de caso em uma corporação de grande porte de Belo Horizonte

=== The Balanced Scorecard was initially developed as a measurement system that included nonfinancial indicators, besides the traditional accountancy and financial indicators. However, on later research, its creators, Kaplan and Norton (1997), verified that BSC was used by the organizations, not on...

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Bibliographic Details
Main Author: Marcela Rocha Brum
Other Authors: Reynaldo Maia Muniz
Format: Others
Language:Portuguese
Published: Universidade Federal de Minas Gerais 2005
Online Access:http://hdl.handle.net/1843/BUBD-9BEGE2