Geração de valor e impacto no comprometimento nas relações entre empresas
=== This paper takes into account how important it is to offer value and maintain lasting commercial relations. It is thus based on two models in literature - Ulaga and Eggert (2006a); Ribeiro et al. (2009) and on constructs such as dependence, relationship value and commitment. It proposes includ...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Minas Gerais
2009
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| Online Access: | http://hdl.handle.net/1843/BUBD-9ACKEG |