Estratégia competitiva no setor varejista de medicamentos: o caso da Unifar

=== The retail, one of the most significant sectors in the world economy, is going through a period of drastic changes, where the traditional retailer either adapts to the new reality or abandons his business. The consumers are more informed, demanding more rights and best services. In the big Braz...

Full description

Bibliographic Details
Main Author: Eduardo Madeira Marques
Other Authors: Reynaldo Maia Muniz
Format: Others
Language:Portuguese
Published: Universidade Federal de Minas Gerais 2004
Online Access:http://hdl.handle.net/1843/BUBD-99YHLT