Validação do modelo de satisfação ACSI modificado: um exame empírico com equações estruturais
=== This work aims to validate a satisfaction model, the American Customer Satisfaction Index - ACSI on the mobile telecommunication sector in Brazil. The ACSI model indicates the relationship between Satisfaction and its antecedents (Expectations, Quality and Value) and also consequents (Complain...
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Format: | Others |
Language: | Portuguese |
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Universidade Federal de Minas Gerais
2004
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Online Access: | http://hdl.handle.net/1843/BUBD-99PHZP |