The BoP approach and its links to main related research fields: sense-making of the current discussion

The BoP approach and its links to main related research fields: sense-making of the current discussion

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Bibliographic Details
Main Author: Lenz, Anna-Katharina
Other Authors: Barki, Edgard Elie Roger
Language:English
Published: 2012
Subjects:
Sustainability
International business
Development
BOP
Administração de empresas
Consumidores de baixa renda
Responsabilidade social da empresa
Planejamento estratégico
Online Access:http://hdl.handle.net/10438/9886

Internet

http://hdl.handle.net/10438/9886

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