A entrada de franquias americanas no Brasil: uma estratégia diferente
Made available in DSpace on 2010-04-20T20:20:05Z (GMT). No. of bitstreams: 0 Previous issue date: 1997-10-31T00:00:00Z === Written for an American audience, highlights administrative and cultural peculiarities of the Brazilian fast food marketplace. Uses examples of American franchise entrance pr...
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| Language: | Portuguese |
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2010
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| Online Access: | http://hdl.handle.net/10438/5576 |