Mass customization: o novo paradigma da era de marketing global
Made available in DSpace on 2010-04-20T20:15:36Z (GMT). No. of bitstreams: 0 Previous issue date: 2000-02-17T00:00:00Z === Estuda Mass Customization como uma ferramenta importante para as empresas implementarem o Marketing de Relacionamento. Investiga as estratégias de Marketing de algumas empres...
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| Language: | Portuguese |
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2010
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| Online Access: | http://hdl.handle.net/10438/5122 |