Distribution strategies for the base of the pyramid: an exploratory study in Brazil

Distribution strategies for the base of the pyramid: an exploratory study in Brazil

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Bibliographic Details
Main Author: Barki, Edgard Elie Roger
Other Authors: Brito, Eliane Pereira Zamith
Language:English
Published: 2010
Subjects:
Canais de marketing
Base da pirâmide
Estratégias de distribuição
Estratégias de marketing
Mercados emergentes
Marketing channels
Base of the pyramid
Distribution strategies
Marketing strategies
Emerging markets
Administração de empresas
Mercado financeiro
Consumo (Economia) - Aspectos sociais
Marketing
Planejamento estratégico
Canais de distribuição
Online Access:http://hdl.handle.net/10438/4484

Internet

http://hdl.handle.net/10438/4484

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