Avaliação da composição serviço-bem na escolha do consumidor-abordagem da análise conjunta no mercado de telefonia celular
Made available in DSpace on 2009-11-18T19:01:35Z (GMT). No. of bitstreams: 0 Previous issue date: 2004 === The relationship between the attributes in an offer and the outcome of the companies are of considerable interest for the marketing researches. This dissertation inquire about the motivation...
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| Language: | Portuguese |
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2009
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| Online Access: | http://hdl.handle.net/10438/4045 |