Marketing glocal': marketing global com estratégias locais como vantagem competitiva de mercado

Marketing glocal': marketing global com estratégias locais como vantagem competitiva de mercado

Made available in DSpace on 2009-11-18T19:01:07Z (GMT). No. of bitstreams: 1 ACF2A4.pdf: 565933 bytes, checksum: f7857790d92dfa4ca74f3aa215abaa2c (MD5) Previous issue date: 2008 === The objective of this dissertation is to explore and deeply study the concepts about Glocal Marketing, explaining...

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Bibliographic Details
Main Author: Vaccari, Lara Coelho
Other Authors: Fandiño, Antônio Martinez
Language:Portuguese
Published: 2009
Subjects:
Globalização
Marketing glocal
Cultura
Padronização
Adaptação
Globalization
Glocal marketing
Culture
Standardization
Customization
Administração de empresas
Marketing
Online Access:http://hdl.handle.net/10438/3835

Internet

http://hdl.handle.net/10438/3835

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