Análise de alguns elementos essenciais para a gestão de relacionamento: um estudo de caso

Made available in DSpace on 2009-11-18T19:01:02Z (GMT). No. of bitstreams: 0 Previous issue date: 2003 === The great majority of the CRM projects have valued the technological aspects and, at the same time, they have imposed to a second leveI individuaIs, company culture and organizational enviro...

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Bibliographic Details
Main Author: Alecrim-Santos, Carlos Alberto
Other Authors: Pinto, Aluizio Loureiro
Language:Portuguese
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10438/3796