Percepções de qualidade, sacrifício e valor: uma investigação em serviços bancários
Made available in DSpace on 2010-04-20T20:48:02Z (GMT). No. of bitstreams: 0 Previous issue date: 2005-03-22T00:00:00Z === This thesis reports a study of perceived value in the banking services. Perceived value is defined as a trade-off between perceived quality and perceived monetary and non-mon...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | Portuguese |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10438/2467 |