Impact of email marketing campaigns on e-commerce: a case study in the fashion industry

Impact of email marketing campaigns on e-commerce: a case study in the fashion industry

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Bibliographic Details
Main Author: Kelly, Carlota Alvim Xavier
Other Authors: Machado, Fernando Alcides Sobral
Language:English
Published: 2018
Subjects:
Email marketing
E-commerce
Email campaigns
Drive traffic
Performance
Fashion retailer
Online metrics
Campanhas de Email
Tráfico gerado
Conversão de vendas
Utilizadores repetidos
Retalhista da área de moda
Métricas online
Administração pública
Online Access:http://hdl.handle.net/10438/24620

Internet

http://hdl.handle.net/10438/24620

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