Telenovelas in Brazil: a dream factory?: product placement in Brazilian telenovelas

Telenovelas in Brazil: a dream factory?: product placement in Brazilian telenovelas

Submitted by Laetitia May Juliette Sybille de Panafieu (laetitia.de-panafieu@hec.edu) on 2016-12-07T19:26:29Z No. of bitstreams: 1 MPGI Thesis - Laetitia de Panafieu Finale Version.pdf: 2285108 bytes, checksum: b7896af3f3008fc3ba58ff87838489cc (MD5) === Rejected by Josineide da Silva Santos Locate...

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Bibliographic Details
Main Author: Panafieu, Laetitia May Juliette Sybille de
Other Authors: Rosenthal, Benjamin
Language:English
Published: 2016
Subjects:
Brazil
Publicity
Product placement
Telenovelas
Ciência política
Telenovelas - Brasil
Audiência de televisão
Merchandising
Publicidade
Produtos industrializados
Online Access:http://hdl.handle.net/10438/17566

Internet

http://hdl.handle.net/10438/17566

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