Line extension influence on brand image: a study on the alcoholic beverage market in Brazil
Submitted by Sébastien Cabanes (sebastien.cabanes@hec.edu) on 2014-12-22T15:36:10Z No. of bitstreams: 1 MPGI Master thesis - Sebastien.pdf: 1592539 bytes, checksum: dfaef30d3e0eea8c1d4a1926864be41d (MD5) === Approved for entry into archive by Fabiana da Silva Segura (fabiana.segura@fgv.br) on 2...
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| Language: | English |
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2014
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| Online Access: | http://hdl.handle.net/10438/12971 |