CUSTOMER LOYALTY IN THE MOTOR INSURANCE MARKET: BASED ON SEM
O mercado de seguro de automóvel no Brasil apresenta uma concorrência agressiva, indicando que as seguradoras devem investir na fidelização de clientes para buscar sua sobrevivência. Dado isso, este estudo visa testar e analisar hipóteses que abordam a formação da lealdade do cliente no seguro de au...
Main Author: | ALEXANDRE YUTACA IKENAMI |
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Other Authors: | JORGE BRANTES FERREIRA |
Language: | Portuguese |
Published: |
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO
2017
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Online Access: | http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=30585@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=30585@2 |
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