A study of the factors affecting the preference of choice for local shoppers between e-shopping and shopping malls in Hong Kong

After walking through a decade since the millennium, shopping has been undergoing a remarkable transformation. From the most primitive form of exchanging goods with money on streets to the development of retail outlets and department stores, online shops are rapidly booming as one of the modern shop...

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Bibliographic Details
Main Authors: Wong, Chit-yu, 黃婕妤
Language:English
Published: The University of Hong Kong (Pokfulam, Hong Kong) 2015
Subjects:
Online Access:http://hdl.handle.net/10722/207655