Evaluating the effectiveness of antismoking framing in mass media campaigns

Background The harm of smoking tobacco remained one of the greatest health impacts and estimated costs to global population. Therefore, I reviewed the studies that had individual aspect of psychological theories, perceived susceptibility, individual’s attitude, perceived norms and self-efficacy as...

Full description

Bibliographic Details
Main Authors: Lai, Wing-kin, 黎詠健
Language:English
Published: The University of Hong Kong (Pokfulam, Hong Kong) 2014
Subjects:
Online Access:http://hdl.handle.net/10722/206936