Evaluating the effectiveness of antismoking framing in mass media campaigns
Background The harm of smoking tobacco remained one of the greatest health impacts and estimated costs to global population. Therefore, I reviewed the studies that had individual aspect of psychological theories, perceived susceptibility, individual’s attitude, perceived norms and self-efficacy as...
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| Language: | English |
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The University of Hong Kong (Pokfulam, Hong Kong)
2014
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| Online Access: | http://hdl.handle.net/10722/206936 |