Investigating the Impact of Pace, Rhythm, and Scope of New Product Introduction (NPI) Process on Firm Performance
Many potential benefits of new product introductions (NPI) have been identified in existing literature, yet there are empirical and theoretical evidence that suggests that such benefits are not assured. Building on the concepts of time compression diseconomies, absorptive capacity, and time diversif...
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| Format: | Others |
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ScholarWorks @ Georgia State University
2017
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| Online Access: | http://scholarworks.gsu.edu/marketing_diss/40 http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1043&context=marketing_diss |