Organizational Cross-Cultural Adaptation Through Social Networks: A Multiple-Case Study Of Chinese Firms Operating In The United States
I report on the findings of an inductive, interpretive multiple-case study of organizational cross-cultural adaptation and answer the question of how foreign companies can overcome the challenges of fitting into their host environment. Based on in-depth interview data from nine Chinese firms operati...
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| Format: | Others |
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ScholarWorks @ Georgia State University
2014
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| Online Access: | http://scholarworks.gsu.edu/marketing_diss/26 http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1027&context=marketing_diss |
| Summary: | I report on the findings of an inductive, interpretive multiple-case study of organizational cross-cultural adaptation and answer the question of how foreign companies can overcome the challenges of fitting into their host environment. Based on in-depth interview data from nine Chinese firms operating in the United States, I explore the content and drivers of firm-level cross-cultural adaptation. The emergent framework demonstrates a dynamic and comprehensive process at the firm level, involving a multilevel and multidimensional adaptation to fit through social networking. The identified patterns of adaptors reveal the link between cross-cultural adaptation and functional fitness of firms in a foreign environment. The study also identifies the boundary conditions of the cross-cultural adaptation of foreign firms. In addition, the study highlights the previously underserved aspect of functional fitness in a foreign environment and its essential role in influencing a firm’s overseas performance. |
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