An Analysis of Ecological and Social Rationality: When are Lexicographic Heuristics Preferred?
In their book, Gigerenzer and Selten (2001) described human being as an organism that adaptively reacts to its environment by selecting ecologically rational heuristics that are contingent on task demands; that is, adaptivity assumption. Empirical evidence of the adaptivity assumption is, however, m...
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| Format: | Others |
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Digital Archive @ GSU
2008
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| Online Access: | http://digitalarchive.gsu.edu/managerialsci_diss/18 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1017&context=managerialsci_diss |