Product Placement Decisions On-Set
This thesis is an ethnographic study of the product placement decisions made on-set during the production of a feature film. A concise historical review of the use of products in film and television is followed by an overview of the current research literature. The literature overview reveals a need...
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| Format: | Others |
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Digital Archive @ GSU
2012
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| Online Access: | http://digitalarchive.gsu.edu/communication_theses/93 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1094&context=communication_theses |