Abracadabra: Key Agents of Mediation that Define, Create, and Maintain TV Fandom

Abracadabra: Key Agents of Mediation that Define, Create, and Maintain TV Fandom

From a media industries, fan studies, and emerging socio-cultural public relations perspective, this project pulls back the Hollywood curtain to explore two questions: 1) How do TV public relations practitioners and key tastemaker/gatekeeper media define, create, build, and maintain fandom?; and 2)...

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Bibliographic Details
Main Author: Gardner, David H
Format: Others
Published: Digital Archive @ GSU 2012
Subjects:
Public relations
Television
Media
Multimedia
Audience
Fandom
AMC
CBS
Online Access:http://digitalarchive.gsu.edu/communication_theses/95
http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1093&context=communication_theses

Internet

http://digitalarchive.gsu.edu/communication_theses/95
http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1093&context=communication_theses

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