Men are from Mars, Women are from Venus: An Analysis of a Potential Meme
The purpose of this study was to discover whether the phrase "men are from Mars, women are from Venus,” from John Gray’s book, had become a meme and to explore what its usage implied. Analysis of 510 references was guided by grounded theory. Coding over a decade of newspaper usage of the phrase...
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| Format: | Others |
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Digital Archive @ GSU
2007
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| Online Access: | http://digitalarchive.gsu.edu/communication_theses/25 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1024&context=communication_theses |