The Investment Process Used By Private Equity Firms: Does The Affect Heuristic Impact Decision-Making?
Individuals utilize heuristics in order to simplify problems, which may lead to biases in decision-making. The research question of this study is: “How does the affect heuristic impact the investment process of private equity decision-makers reviewing proposals?” Through an exploratory multi-case an...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
Digital Archive @ GSU
2013
|
| Subjects: | |
| Online Access: | http://digitalarchive.gsu.edu/bus_admin_diss/25 http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1026&context=bus_admin_diss |