Consumer adoption and usage behavior on the mobile internet
There has been little understanding of how consumers adopt and use the mobile Internet. This dissertation seeks to bridge this gap in prior literature by focusing on consumers’ cross-platform consumption behavior on mobile devices. The first study of this dissertation addresses how the adoption of m...
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| Format: | Others |
| Language: | en_US |
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Georgia Institute of Technology
2015
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| Online Access: | http://hdl.handle.net/1853/53927 |