Zigzagging across the boundary: examining the interplay of marketing activities within and between firms
This thesis consists of two central Parts. Part 1 examines the extent to which an agent s transaction-specific investments (TSIs) in a customer relationship increase his/her concerns for opportunism by his/her own co-workers. Thus, unlike prior research in marketing that examines opportunism by th...
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Georgia Institute of Technology
2008
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| Online Access: | http://hdl.handle.net/1853/24701 |
