Zigzagging across the boundary: examining the interplay of marketing activities within and between firms

Zigzagging across the boundary: examining the interplay of marketing activities within and between firms

This thesis consists of two central Parts. Part 1 examines the extent to which an agent s transaction-specific investments (TSIs) in a customer relationship increase his/her concerns for opportunism by his/her own co-workers. Thus, unlike prior research in marketing that examines opportunism by th...

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Bibliographic Details
Main Author: Murtha, Brian Robert
Published: Georgia Institute of Technology 2008
Subjects:
Opportunism
Transaction cost analysis
Extendedness
Sales teams
Buying teams
Social networks
Sales management
Sales
Purchasing
Industrial management
Online Access:http://hdl.handle.net/1853/24701

Internet

http://hdl.handle.net/1853/24701

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