Wal-Mart: Going Green or Gimmick?

Sustainability is quickly becoming one of the hottest topics among green conscious consumers, as well as managers looking to capitalize on the growth of such interests. Wal-Mart, the world’s largest retailer, is currently marketing itself as a pioneer in sustainability, particularly in the retail in...

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Bibliographic Details
Main Author: Childress, Andrew
Format: Others
Published: Digital Commons @ East Tennessee State University 2012
Subjects:
Online Access:https://dc.etsu.edu/honors/139
https://dc.etsu.edu/cgi/viewcontent.cgi?article=1143&context=honors