Look How Green I Am! An Individual-Level Explanation for Greenwashing

Look How Green I Am! An Individual-Level Explanation for Greenwashing

Greenwashing occurs when organizations misrepresent themselves as engaging in earth-friendly behaviors. In this paper, the authors explain greenwashing and discuss its implications for the consumer and the organization. Moreover, using the existing theoretical framework of competitive altruism theor...

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Bibliographic Details
Main Authors: Mitchell, Lorianne D., Ramey, Wesley D.
Published: Digital Commons @ East Tennessee State University 2011
Subjects:
greenwashing
Management and Marketing
Online Access:https://dc.etsu.edu/etsu-works/8305
http://www.na-businesspress.com/JABE/MitchellWeb12-6.pdf
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spelling ndltd-ETSU-oai-dc.etsu.edu-etsu-works-95572021-01-23T05:06:39Z Look How Green I Am! An Individual-Level Explanation for Greenwashing Mitchell, Lorianne D. Ramey, Wesley D. Greenwashing occurs when organizations misrepresent themselves as engaging in earth-friendly behaviors. In this paper, the authors explain greenwashing and discuss its implications for the consumer and the organization. Moreover, using the existing theoretical framework of competitive altruism theory (Barclay, 2004; Hardy & Van Vugt, 2006), the authors explain the consumer’s role in the increasing corporate displays of greenwashing. 2011-01-01T08:00:00Z text https://dc.etsu.edu/etsu-works/8305 http://www.na-businesspress.com/JABE/MitchellWeb12-6.pdf ETSU Faculty Works Digital Commons @ East Tennessee State University greenwashing Management and Marketing
collection NDLTD
sources NDLTD
topic greenwashing
Management and Marketing
spellingShingle greenwashing
Management and Marketing
Mitchell, Lorianne D.
Ramey, Wesley D.
Look How Green I Am! An Individual-Level Explanation for Greenwashing
description Greenwashing occurs when organizations misrepresent themselves as engaging in earth-friendly behaviors. In this paper, the authors explain greenwashing and discuss its implications for the consumer and the organization. Moreover, using the existing theoretical framework of competitive altruism theory (Barclay, 2004; Hardy & Van Vugt, 2006), the authors explain the consumer’s role in the increasing corporate displays of greenwashing.
author Mitchell, Lorianne D.
Ramey, Wesley D.
author_facet Mitchell, Lorianne D.
Ramey, Wesley D.
author_sort Mitchell, Lorianne D.
title Look How Green I Am! An Individual-Level Explanation for Greenwashing
title_short Look How Green I Am! An Individual-Level Explanation for Greenwashing
title_full Look How Green I Am! An Individual-Level Explanation for Greenwashing
title_fullStr Look How Green I Am! An Individual-Level Explanation for Greenwashing
title_full_unstemmed Look How Green I Am! An Individual-Level Explanation for Greenwashing
title_sort look how green i am! an individual-level explanation for greenwashing
publisher Digital Commons @ East Tennessee State University
publishDate 2011
url https://dc.etsu.edu/etsu-works/8305
http://www.na-businesspress.com/JABE/MitchellWeb12-6.pdf
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AT rameywesleyd lookhowgreeniamanindividuallevelexplanationforgreenwashing
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