Look How Green I Am! An Individual-Level Explanation for Greenwashing
Greenwashing occurs when organizations misrepresent themselves as engaging in earth-friendly behaviors. In this paper, the authors explain greenwashing and discuss its implications for the consumer and the organization. Moreover, using the existing theoretical framework of competitive altruism theor...
| Main Authors: | , |
|---|---|
| Published: |
Digital Commons @ East Tennessee State University
2011
|
| Subjects: | |
| Online Access: | https://dc.etsu.edu/etsu-works/8305 http://www.na-businesspress.com/JABE/MitchellWeb12-6.pdf |