Greenwashing to Green Innovation in Automotives and Beyond
Recent industry reports evidence a marked increase in consumer interest in purchasing green automobiles (Hybrid Cars, 2011). With the introduction of the Escape Hybrid vehicle in 2004, Ford Motor Company made an indelible mark on the automobile industry as the first American automaker to produce a h...
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Digital Commons @ East Tennessee State University
2012
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| Online Access: | https://dc.etsu.edu/etsu-works/8304 http://ssrn.com/abstract=2409951 |