The Influence of Social Media on the Tourism Industry: A Content Analysis of Culinary Tourism Brands via Instagram
The tourism industry in the United States is constantly changing and being influenced by social media, specifically Instagram. Culinary brands use Instagram to advertise their restaurants and dishes in a creative, visual way. As a result, Instagram is now being used as a tool by tourists and both po...
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| Format: | Others |
| Language: | English |
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Digital Commons @ East Tennessee State University
2021
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| Online Access: | https://dc.etsu.edu/etd/4009 https://dc.etsu.edu/cgi/viewcontent.cgi?article=5503&context=etd |