Kids These Days: Corporate Social Responsibility and Generational Influence on Consumer Intention
Millennials are known for being a unique generation that places a high value on improving their community. They are also unlike any other generation because they are harder to market to since they are more aware of common marketing strategies used by companies today. Millennials want to improve the...
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| Format: | Others |
| Language: | English |
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Digital Commons @ East Tennessee State University
2020
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| Online Access: | https://dc.etsu.edu/etd/3837 https://dc.etsu.edu/cgi/viewcontent.cgi?article=5336&context=etd |