Dialogic Communication and Public Relations Websites: A Content Analysis of the Global Top 250 PR Agencies

Past research has shown that dialogic communication has essential characteristics that foster two-way communication between organizations and their stakeholders. This study investigates how public relations firms incorporate the principles of dialogic communication on their websites. The top and bot...

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Bibliographic Details
Main Author: Akwari, Charles C
Format: Others
Language:English
Published: Digital Commons @ East Tennessee State University 2017
Subjects:
Online Access:https://dc.etsu.edu/etd/3209
https://dc.etsu.edu/cgi/viewcontent.cgi?article=4680&context=etd

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