Dialogic Communication and Public Relations Websites: A Content Analysis of the Global Top 250 PR Agencies
Past research has shown that dialogic communication has essential characteristics that foster two-way communication between organizations and their stakeholders. This study investigates how public relations firms incorporate the principles of dialogic communication on their websites. The top and bot...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Digital Commons @ East Tennessee State University
2017
|
| Subjects: | |
| Online Access: | https://dc.etsu.edu/etd/3209 https://dc.etsu.edu/cgi/viewcontent.cgi?article=4680&context=etd |