Determining the Critical Elements of Evaluation for University Advancement Staff: Quantifiable and Nonquantifiable Variables Associated with Fundraising Success

As funds dwindle and costs rise university advancement staff have been given higher fundraising goals to meet the needs. In addition, university advancement staff have received pressure to review and lower the costs of fundraising to become more efficient (Drezner, 2011). To enable university advanc...

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Bibliographic Details
Main Author: Wilson, Krystal L.
Format: Others
Language:English
Published: Digital Commons @ East Tennessee State University 2015
Subjects:
ROI
Online Access:https://dc.etsu.edu/etd/2565
https://dc.etsu.edu/cgi/viewcontent.cgi?article=3944&context=etd