A Comparative Content Analysis of Televised Political Advertising in the United States and Canada in 2004 and 2008.

A Comparative Content Analysis of Televised Political Advertising in the United States and Canada in 2004 and 2008.

Analyzing 195 televised political ads from the United States and Canada in 2004 and 2008, this research studies the use of issue and image ads and the attack, acclaim, and contrast function of ads in presidential and federal elections. Results indicate that there is no statistical difference in the...

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Bibliographic Details
Main Author: Mahone, Jessica A.
Format: Others
Published: Digital Commons @ East Tennessee State University 2009
Subjects:
US
Canada
political advertising
function
issue
image
Broadcast and Video Studies
Communication
Social and Behavioral Sciences
Social Influence and Political Communication
Online Access:https://dc.etsu.edu/etd/1808
https://dc.etsu.edu/cgi/viewcontent.cgi?article=3160&context=etd

Internet

https://dc.etsu.edu/etd/1808
https://dc.etsu.edu/cgi/viewcontent.cgi?article=3160&context=etd

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