Unfiltered?: A Content Analysis of Pro Athletes' "Twitter" Use.
As new media grow, so do the users who navigate the virtual world. People and organizations are forced to adapt in order to stay relevant in a technologically driven marketplace. The sports world has been changed drastically because of new media. Athletes no longer communicate with the general publi...
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Digital Commons @ East Tennessee State University
2010
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| Online Access: | https://dc.etsu.edu/etd/1729 https://dc.etsu.edu/cgi/viewcontent.cgi?article=3084&context=etd |