Topics in Computational Advertising

<p>Computational advertising is an emerging scientific discipline that incorporates tools and ideas from fields such as statistics, computer science, and economics. Although a consequence of the rapid growth of the Internet, computational advertising has since helped transform the online adve...

Full description

Bibliographic Details
Main Author: Au, Timothy Chun-Wai
Other Authors: Banks, David L
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10161/8696